Automotive Phone Training Tips Your Sales Team Should Know

Brantley Kendall

13 Dec 2022 2 years ago

When it comes to selling cars, technology has made it easier than ever for dealerships to connect with potential buyers. However, with so many new ways to reach customers, it can be difficult to keep up with the latest trends in automotive phone sales. That’s why we’ve put together a list of phone training tips that your sales team should know.

Call Scripts

Call scripts are essential for automotive sales teams, as they assist in providing clarity and consistency when working with customers. Call scripts help to ensure that all staff members follow the same standard process during customer interactions, which helps to create a positive experience for both parties. Call scripts provide structure and guidance for automotive sales teams by outlining the main goals for each call. They should include both customer-facing and sales-active statements, such as introductions, product information, pricing, next steps and closing statements. Following a script helps to ensure the team is focusing on the same core objectives during each call. This consistency makes it easier for customers to understand what is being offered and why they should buy from the automotive sales team. Call scripts also help to ensure that customers are receiving the same quality of service, regardless of who is taking their call. By having a standardized process in place, staff can better understand how to handle customer inquiries and provide accurate answers. This consistency helps to create an overall positive experience for customers and builds trust with the automotive sales team.


Being concise is important for a sales team because it helps them to stay focused on the customer’s needs and build a relationship of trust. When customers feel that they are being listened to and their needs are being met, they are more likely to make a purchase. By being concise, sales teams can ensure that they provide accurate, timely information and are able to make the customer feel valued. Additionally, concise communication is more efficient, as it allows your Sales Team to maximize time spent on each customer and helps them to close a sale faster. By keeping their conversations concise yet informative, sales teams can increase their success rate and achieve higher levels of customer satisfaction.


Being positive is incredibly important for sales teams, as it can significantly influence a customer’s buying decision. It is essential to maintain a friendly and helpful attitude when speaking with customers over the phone in order to create an atmosphere of trust and assurance. Additionally, being positive helps establish rapport and encourages customers to interact more openly with the sales team. Finally, staying positive and upbeat can help create a more enjoyable buying experience for customers, inspiring confidence in the dealership and its sales team.


Listening to Customers’ Objections

Listening to customer’s objections is essential for sales teams because it allows them to assess how best to address the customer’s concerns and build trust. By listening carefully, sales teams can gain a better understanding of what their customers need and tailor product recommendations or potential solutions that may be more suitable for the customer. Additionally, listening to customer’s objections can help sales teams develop a rapport with the customer and build trust. This is especially important for establishing long-term relationships with customers and increasing the likelihood of repeat business.

Phone Etiquette

Phone etiquette is essential for sales teams because it allows them to make a positive impression on customers. Good phone etiquette gives customers the confidence that their questions and concerns will be taken seriously, which can lead to more successful transactions. Proper phone etiquette also helps build trust between customer and salesperson and creates a professional atmosphere in the dealership.

Follow up with customers after each call 

Follow up calls with customers are essential for automotive sales teams because they give dealerships the chance to stay in touch with their customers and build stronger relationships. Follow up calls can help customers feel more valued and demonstrate a commitment to excellent customer service. Additionally, follow up calls provide an opportunity for auto dealership sales teams to check-in on customer satisfaction, ask for feedback, and discuss any additional needs or questions their customers may have.

Follow up

The Bottom Line

If your sales team takes the time to follow these automotive phone training tips, they will be well on their way to becoming experts in handling customer calls. With proper phone etiquette and a solid understanding of your dealership’s products and services, your team will be able to close more sales and keep customers happy. Have you implemented any of these tips with your own team? What other advice would you add? Let us know in the comments below!

Brantley Kendall