How Can You Increase Digital Car Sales to Compete with Online Retailers?

Brantley Kendall

05 Aug 2022 2 years ago

Competing with online retailers has become a necessary evil for car companies. Brick and mortar stores are at a disadvantage due to the ease of which consumers can purchase a car without ever leaving their homes. However, many digital sales tactics used by online sellers can be implemented by car companies to speed up the sales process and increase close rates. In this post, we’ll explore six ways to accelerate digital car sales. Let’s get started!

A professional website

A professional website can boost digital car sales by providing an immersive, engaging experience that allows customers to explore a car’s features and capabilities in greater detail. By doing so, potential customers can develop a better understanding of the vehicle they are interested in and be more likely to make a purchase.

A professional website can also provide helpful resources such as car buying guides and tips, which can further assist customers in their purchase decision. In addition, a well-designed website can create a sense of trust and confidence, which can encourage customers to complete a car sale.

Professional website

When creating a professional website for your dealership, it is important to consider the following elements:


The website should have a clean and modern design that is easy to navigate.


The site should provide comprehensive information on the cars you sell, including photos, videos, and detailed descriptions.


The website should be designed for easy car shopping, with features such as online financing and trade-in values.

By investing in a professional website, you can create an effective platform for digital car sales and boost your bottom line.


Digital car sales are on the rise, and SEO can help increase those sales. By optimizing your website for search engines, you can improve your chances of ranking higher in search results and getting more traffic to your site. This can lead to more people considering your cars when they’re looking to buy and ultimately result in more sales.

If you want to improve your digital car sales, start by optimizing your website for search engines. Use keyword research to find out what people are searching for when they’re interested in buying a car, and then make sure your site includes those keywords. You should also create high-quality content that will persuade people to consider your cars when they’re making their purchase decision.

Social Media

Social media presence can directly impact digital car sales. By being active on social media, you can connect with potential customers and create a relationship with them before they even step foot in your dealership.

You can use social media to share information about your cars, such as new models or special offers. You can also use it to answer customer questions and address concerns. In addition, social media can be used to build trust and credibility with potential customers.

When using social media to increase digital car sales, it is important to be active and engaging. Post regularly, respond quickly to messages and comments and offer valuable content that will interest your audience.

Online Car Configurator

An online car configurator is a powerful tool that can help increase digital car sales. By allowing potential customers to customize their perfect car, you can create a unique and personalized experience that will encourage them to make a purchase.

In addition, an online car configurator can help you collect customer data such as contact information and vehicle preferences. This data can be used to follow up with potential customers and close more sales.

If you want to use an online car configurator to increase digital car sales, it is important to choose a tool that is user-friendly and easy to use. It should also be designed for mobile devices so potential customers can use it on the go.

Online Car Financing

Offering online financing can help increase digital car sales. By providing potential customers with financing options, you can make the car buying process easier and more convenient. In addition, online financing can help you close more sales by making it easier for people to afford a car.

If you want to offer online financing, it is important to partner with a reputable lender. You should also make sure that your website is designed for easy financing so potential customers can apply for a loan with ease.

Online Car Financing

Online Trade-In Tools

If you’re looking to increase your digital car sales, one great way to do so is by providing an online trade-in tool. This makes it easy and convenient for customers to trade in their old car for a new one, without having to go through the hassle of selling it themselves. Not only does this save them time and effort, but it also gives them peace of mind knowing that they’re getting a fair price for their trade-in.

To make the most of this opportunity, be sure to promote your online trade-in tool prominently on your website and in all your marketing materials. Additionally, most of these companies also will give door to door delivery. This takes away both the fear of exhaustion and reliability. You can also offer special incentives for customers who use the tool, such as discounts or bonus credits toward their new car purchase.

Online Appointment Scheduler

If you’re selling cars online, one of the best ways to increase sales is to provide an online appointment scheduler. By allowing potential customers to schedule appointments online, you can make it easier for them to do business with you. An online appointment scheduler can save customers time and hassle by letting them schedule their appointments. This can be a great convenience for customers who are busy or who don’t have time to call during normal business hours. Providing an online appointment scheduler can also help you keep track of your appointments and sales. By having all of your appointments in one place, you can more easily track your progress and follow up with customers. If you’re looking for a way to increase your digital car sales, an online appointment scheduler is a great option.

Personalized Emails

When it comes to marketing your dealership’s inventory, email is still one of the most effective channels. In fact, according to a study by The Relevancy Group, email generates $38 for every $1 spent on it—the highest ROI of any marketing channel. And yet, many dealerships are not taking advantage of this powerful tool. They’re either not using email at all or they’re using it in a very basic way, simply sending out mass emails with generic content. But if you want to maximize your email marketing results, you need to start sending personalized emails. What do we mean by personalized emails? Personalized emails are emails that are tailored to the specific needs and interests of the individual recipient. In other words, they’re not generic mass emails—they’re targeted messages that are sent to a specific person based on that person’s data and previous interactions with your dealership.

There are several ways to personalize your emails, but one of the simplest and most effective is to use dynamic content. Dynamic content is email content that changes based on who the recipient is. So, if you have a list of 100 contacts, you can send each one a slightly different email with different images, copies, and offers based on their interests. This might sound like a lot of work, but it’s quite easy to do with the right tools in place. And it’s well worth the effort because personalized emails have been shown to produce significantly better results than generic mass emails.


Digital car sales are on the rise, and it’s important for dealerships to keep up with the latest trends. By implementing some of the strategies we’ve discussed, you can increase your digital car sales and stay ahead of the competition. Thanks for reading!

Brantley Kendall