How to run a used car dealership in post-COVID world?

Brantley Kendall

02 Dec 2022 2 years ago

The pandemic has brought the world economy to its knees. In such a time, one needs to be innovative and think outside the box to make a living. If you are wondering how to run a used car dealership in this post-COVID world, don’t worry, you’re not alone. The good news is that there are ways to make your business successful even in these tough times. Here are some tips that can help you get started.

Be more careful than ever when it comes to cleanliness and sanitation

Make sure you clean the cars thoroughly before and after every sale. This includes cleaning seats, door handles, steering wheels, upholstery and all other areas of the car that could potentially harbor germs.Cleaning is vital for the safety of your customers, prospective buyers and employees. By taking extra precautions to sanitize cars thoroughly, you can help put people at ease and create a safe environment in which they feel comfortable doing business with you.

Utilize digital marketing tactics

The internet has become an important part of our lives , and so it is essential to take advantage of digital marketing tactics. Utilize social media platforms, such as Facebook and Instagram, to promote your business and reach out to potential customers. You can also create an online presence by creating a website or blog that features all the details about your products and services. Digital marketing strategies can help you reach more people and build relationships with them in an effective manner. This will give your business the edge it needs to stand out from the competition.

Adopt a ‘no-touch’ approach

In order to minimize physical contact between customers and staff, you should adopt a “no-touch” approach. This means that customers can view the cars online and ask questions about them via email or phone call. You can also offer virtual tours to prospective buyers so they can get an idea of what the car looks like without having to visit your dealership in person. This way, you will be able to keep both your employees and customers safe.

Invest in safety protocols

It is important to invest in safety protocols that will protect both your employees and customers. This includes installing hand sanitizing stations at the entrance of the dealership, providing masks and gloves to all staff members, installing plexiglass barriers between customers and staff, and using contactless payment systems. Investing in safety protocols is one of the best ways to help ensure that you and your customers stay safe while conducting business. It will create a sense of security for everyone, and it can help you have peace of mind knowing that your business is operating in accordance with the necessary guidelines.

safety protocols

Implement contactless transactions

Contactless transactions are becoming increasingly popular in the post-COVID world. You should implement contactless methods of payment and delivery to ensure the safety of your customers and employees. This will help you keep everyone safe while still being able to conduct business as usual.

Offer financing options

Make sure you offer financing options for your customers. This will help them pay for the car in installments rather than having to pay a lump sum upfront, which may not be feasible for many people during this time of economic uncertainty. Offering financing can also help attract more buyers and increase your chances of making a sale.

offer financing

Provide incentives to customers

Incentives are a great way to encourage customers to buy from you. Offering trade-in programs or extended warranties can be an attractive option for many buyers. You should also consider offering discounts and other incentives, such as free maintenance services or accessories. This will help make people feel more comfortable about doing business with you and give them added incentive to make a purchase.

Invest in Hybrid and Electric cars

As the world is trying to reduce its carbon footprint, investing in Hybrid and Electric cars is a great way to keep up with changing trends. This will help you appeal to more customers who are looking for eco-friendly vehicles. Additionally, these cars can provide great fuel efficiency which may save your customers money in the long run.

Customer service excellence

Providing excellent customer service is key for any car dealership- especially during these unprecedented times. Make sure your employees are well-trained and have the necessary skills to handle customer queries efficiently and effectively. Make sure you respond promptly to customer inquiries and provide them with all the information they need to make an informed decision.

Be honest with your customers

Finally, it is important to be honest with your customers. Make sure you provide accurate information about the cars you are selling and be upfront about any potential issues that may arise. This will help create trust between you and your customers which can lead to long-term relationships.

The Bottom Line

In conclusion, the COVID-19 pandemic has forced used car dealerships to change the way they operate. By implementing the strategies we’ve discussed in this blog post, you can not only survive but thrive in the new normal. Are you ready to take your dealership to the next level?

Brantley Kendall