The future of dealerships: Are you ready to sell electric cars?

Brantley Kendall

14 Apr 2022 2 years ago

Can you believe we had electric cars in the 1900s? And then they got swamped by the gasoline-powered vehicles and went off the grid. But now they have made a powerful comeback, and with the rising fuel prices, their future looks bright.

Many automakers have plans lining up to go all-electric by 2030. GM has already decided to stop manufacturing its gasoline-powered vehicles by 2035. Auto companies like Volvo, Honda, Cadillac, Mercedes, Volkswagen, and Jaguar Land Rover follow the same pattern. Some of them have already produced fast-paced electric vehicles like Aspark’s hypercar Owl, which runs at 60mph in 1.69sec and would put even the fastest gas-powered car to shame. 

The challenge of decarbonization had governments worldwide carrying out EV mandates. Major countries are offering tax incentives to the buyers of electric cars to accelerate this process. 

The need of the hour is to get zero-emission vehicles, and the market is shifting towards electric car dealerships. Soon there will be huge competition. If you want to be ahead of them, you must be ready to step into the world of decarbonization and mark your niche. Get

There’s a lot to talk about, but we will stick to the basics and guide you on how to sell electric cars:

How to sell electric cars alongside used cars?

If you are already selling used vehicles, it wouldn’t be challenging to sell electric cars alongside them. You have good knowledge of customers’ preferences and will easily pitch them with the right vehicle. The good news is that more and more people are now wishing to get an electric car to save on fuel costs or contribute to the decarbonization of the planet. It won’t be tough to grab their attention. Here we have defined some steps that are important to follow and will help you in preparing for an electric car dealership business: 

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  1. Get your hands on some electric cars:

If you are a used car dealer, you already know that people need to see what they are getting into. So if you want to sell electric cars, you would have to stock some of them in your inventory and prepare them for test drives. In addition, guide your customers on how to charge through video tutorials. Also, install a charging port and offer a free charge for customers who will purchase an EV from you. The next step would be to convince your customers that they get their money’s worth.

  1. Train your sales team:

Before selling an electric car, you need to define its attributes to the customer and train your sales team to work on their sales pitch. Although your salespeople know beforehand the attributes of gasoline-powered vehicles, EVs are a different story. Some critical points about them must be included in your selling pitch.

EVs need electrical charging stations and will also save on the cost of fuel. Their components are different from conventional vehicles, and they don’t ask for much maintenance. If your customer is an environmental advocate, then selling him this pitch would be a piece of cake. At the same time, others might demand to know the mileage of an electric car and how it works.

There is a widespread belief that electric cars lack speed, but Tesla’s Model X Plaid 22 has proven it wrong by going 0-60 in 2.5 seconds. It would be a good selling point for those customers who love a little speed in their vehicles.

  1. Focus on the marketing strategy:

A new venture or idea without good marketing cannot survive. If people don’t know about your electric car dealership, they won’t purchase from you. You would need to call on the reporters and newspapers or advertise electric cars dealerships on the TV. Posting about them on social media or showcasing them in your inventory will also help you attract potential customers. 

Even if you are just thinking about a new venture, you can still advertise. That way, word will start spreading about your business. Many used car dealerships are still not pursuing that idea, so there is still a chance for you to become a champion in the future competition.

  1. Reasonable prices for used electric cars:

Although more people are shifting towards electric vehicles, there are still many buyers in the market. The EVs haven’t completely outranked the gas-powered cars. But one day, they will. Technology is advancing, and people sell their EVs to get a new and better model. You can think about stocking your inventory on used electrical cars. 

Just as gas-powered vehicles are resold for less because of losing their mileage, electric cars would also lose their charge range after extensive use. You would have to demand a price according to how much a car can travel on a single charge. If you sell an electric vehicle at a reasonable price, customers will flock to buy from you.

  1. Commit to the change:

To perfect your sales pitch, you and your sales team would have to believe in the future of the EV market. If your salesperson sounded robotic as they have learned the sales pitch by heart, it would come across as insincere. If you don’t believe it yourself, you won’t be able to convince your customers, and they might lose interest.

In short, governments and auto companies have started working on replacing gas-powered cars, and in upcoming years they will be wiped out. You need to believe in the future of electric vehicles to stand out in the competitive market of electric cars dealerships one day.

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Find out how SAKAEM can help with your auto transport needs

Brantley Kendall